Mauro Bisso Azcárate

Creative Director
& Art Director
DOC 234—34/2

Twitter – Elevator tweets


LOCATION: Dubai, United Arab Emirates
YEAR: 2018Despite Twitter’s dominance in the MENA region, many media planners still underestimated the platform’s true potential. They saw it as just another social channel, unaware of the depth of its audience insights and the cultural conversations shaping brands daily. The challenge was clear: how do you get the undivided attention of the very people responsible for media decisions, and do it in a way they simply cannot ignore?

We turned an ordinary elevator ride into an unforgettable brand experience. Inside one of the busiest towers in Dubai Media City, home to the region’s top media agencies, we hijacked the elevator panel. Each floor button was relabeled with the name of an agency’s client brand. When pressed, instead of the usual floor indicator, the screen revealed live Twitter conversations and audience insights about that brand.

Suddenly, what was once a routine ride became a direct demonstration of Twitter’s unmatched power: showing real-time consumer voices, unfiltered opinions, and the conversations shaping brand reputations.












2019 Dubai Lynx
Bronze – Digital – Financial Products & Services, Commercial Public Services, B2B Products & Services: Twitter, “Elevator Tweets”.
Shortlist – Brand Experience & Activation – Exhibitions & Installations: Twitter, “Elevator Tweets”.
Shortlist – Media – Use of Data on a Media Campaign: Twitter, “Elevator Tweets”.
Shortlist – Outdoor – Dynamic Digital Screens: Twitter, “Elevator Tweets”.

2019 New York Festivals
Finalist – Activation & Engagement – Ambient: Twitter, “Elevator Tweets”.
Shortlist – Digital/Mobile – Best Use of Medium: Twitter, “Elevator Tweets”.
Shortlist – Avant-Garde/Innovative – Creative Use of Medium: Twitter, “Elevator Tweets”.
Shortlist – Outdoor – Digital Displays: Twitter, “Elevator Tweets”.







Over 20000 visitor came incvzxcvxzcv 


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