Mauro Bisso Azcárate

Creative Director
& Art Director

Mauro Bisso
Azcárate

Award-winning Creative Director with over 20 years of global experience, I won’t settle for the status quo.
“Hard work beats talent, twice on Sunday.
For me, creativity has never been about waiting for inspiration to strike. It’s about showing up, digging deep, and solving real problems with bold ideas and relentless execution. When the spark hits in the middle of a long nigh and thought brief and everything clicks, that’s where the magic happens.

I currently lead the Creative & Brand team @ALAT, a $100B PIF-backed company reshaping the future of manufacturing in Saudi Arabia and beyond. I’ve been at the heart of developing the brand strategy, building our creative systems, and delivering integrated campaigns that position ALAT as a manufacturing and innovation powerhouse.

 Originally from Argentina, I’ve worked across LATAM, Europe, and the Middle East, including ten years in the UAE and KSA. Along the way, I’ve created award-winning work for some of the world’s biggest brands at top-tier global agencies.

Driven by purpose as much as creativity, I’m also a certified MIT Chief Sustainability Officer and a PADI Scuba Instructor, combining my passions with my professional impact. My passion lies in building meaningful brands and shaping narratives that drive transformation, one idea at a time.

Experience
Alat, Technologies | Riyadh, KSA | May 2023 
Executive Director, Creative & Brand

Wunderman Thompson | Dubai, UAE | Apr 2023 -  May 2023
Senior Creative, Art Director

Saudi Motorsport Company, SAGP F1 | Jeddah, KSA | Dec 2022 - Apr 2023
Senior Creative, Art Director

UAE pavilion, Expo 2020 | Dubai, UAE | Sep 2021 -  Apr 2022
Senior Creative, Art Director

VMLY&R COMMERCE | Dubai, UAE | Jun 2021 -  Sep 2021
Senior Creative, Art Director

McCann Health | Dubai, UAE | Feb 2021
Sr. Creative, Art Director

MCH Global | Dubai, UAE | Oct 2020 - Feb 2021
Design Team Lead

Elephant Nation | Dubai, UAE | Sep 2019 - Jan 2020
Creative Director

Geometry Global | Dubai, UAE | Jul 2017 - Sep 2019
Sr. Art Director

Geometry Global | Bs. As. Argentina | Jun 2016 - Jul 2017
Sr. Art Director

Leo Burnett | Bs. As. Argentina | Jun 2013 - May 2016
Sr. Art Director



Education

Blended Professional Certificate: Chief Sustainability Officer
MIT Professional Education | Boston, Massachusetts | Issued May 2025

MBA in Marketing Management
El Salvador University | Buenos Aires, Argentina | 2006 - 2008

Bachelors Degree in Advertising
University APEC | Santo Domingo, Dominican Republic | 1998 - 2004

Digital Marketing
Digital House Coding School | Buenos Aires, Argentina | 2017 - 2018

Design Thinking
Interaction Design Foundation | Online | 2021

Open Water Scuba Instructor
PADI | Dubai, UAE | Issued May 2023

Awards

WARC | 2022
Bronze, Twitter #FeminineArabic

Cannes Lions | 2022
Silver, Twitter #FeminineArabic

Dubai Lynx | 2022
Silver, Twitter #FeminineArabic
Grand prix, Twitter #FeminineArabic

Dubai Lynx | 2019
Bronze, Coca-Cola Mixed Fans
Bronze, Twitter Elevator Tweets

New York Festival | 2019
Finalist, Coca-Cola Mixed Fans
Finalist, Elevator Tweets

Dubai Lynx | 2018
Bronze, RTA Smart Moves

Bilbao Brand | 2012
International Brand Competition Finalist
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