Mauro Bisso Azcárate

Creative Director
& Art Director

DOC 234—34/2
Alat – Brand Guidelines
LOCATION: Riyadh, Saudi Arabia
YEAR: 2024As Alat entered the global stage as a clean-energy powered manufacturing leader, it needed a cohesive brand identity that balanced technological innovation with Saudi cultural heritage. The challenge was to create a system that could communicate credibility and vision across diverse audiences—local, regional, and international—while remaining flexible enough to adapt to legal, regulatory, and partnership contexts.

The Alat Brand Identity Guidelines 2.0 delivered a comprehensive framework covering every element of brand expression. From a brandmark inspired by Najdi architecture and Sadu patterns to bilingual and trilingual wordmarks, the system ensures cultural resonance and international inclusivity. A carefully curated color palette, typography families (Karbon and Bukra), and graphic devices like The Iconic Ascent provide clarity and cohesion, while rules for photography, iconography, co-branding, and application across touchpoints safeguard consistency.

By codifying these principles, the guidelines empower ALAT to scale globally with confidence. They provide designers, marketers, and partners with a clear reference, ensuring every asset—from digital campaigns to event branding—reflects Alat’s values of innovation, reliability, and sustainability. The result is a future-proof identity that strengthens Alat’s position as a transformative, world-class brand.





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