Nu
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Brief:
NU is a Dutch company specializing in Biotechnology Research, focusing on groundbreaking advances in systems biology, longevity research, and artificial intelligence. With this in mind, They provide the most comprehensive and unique personalized longevity-focused supplement formula that directly supports your cellular health, along with tailor-made longevity lifestyle and dietary recommendations.
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The Solution:
Through in-house collaboration, I assumed the responsibility of designing the entire new image of the company and implementing it across various channels and media. As the leader of the internal design team and acting as the art director, I continued the work initiated by the previous Art Creative, Mauro Bisso. My focus encompassed developing the brand he designed, with emphasis on key areas such as Brand Manual and guidelines, Packaging, Graphic Design, Social Media, UX/UI Design, 3D Modeling, Product Retouching, Email Design and Templates and Decks Design.
The objective surpassed the enhancement of visual elements, aiming to create a unified brand narrative that effectively connects with global audiences. This comprehensive strategy ensures a brand transformation resonating effectively in diverse markets.
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Credits:
Agency: BuroDsgn
Country: Netherlands, United Arab Emirates
Roles: Creative and Art Direction, Branding, Packaging, Graphic Design, Social Media, 3D Modeling, Email Marketing, UX/UI Design
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Extra Credits:
Art Direction and Logo Design: Mauro Bisso Azcárate
Industrial Design and 3D Modeling: Malena Gonzalez Serena
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