Despite the leading position of Twitter in the MENA region, not all media planners are aware of the power of Twitter audiences. So, how do you get the attention of these people in a way they could not miss? We hijacked an elevator in one of the busiest buildings in Dubai Media City, home to the region’s leading media agencies and connected each floor button to the brands each agency works for. Revealing real-time conversations and insights of each brand's audience.
2019 Dubai Lynx
Bronze – Digital – Financial Products & Services, Commercial Public Services, B2B Products & Services: Twitter, “Elevator Tweets”.
Shortlist – Brand Experience & Activation – Exhibitions & Installations: Twitter, “Elevator Tweets”.
Shortlist – Media – Use of Data on a Media Campaign: Twitter, “Elevator Tweets”.
Shortlist – Outdoor – Dynamic Digital Screens: Twitter, “Elevator Tweets”.
Bronze – Digital – Financial Products & Services, Commercial Public Services, B2B Products & Services: Twitter, “Elevator Tweets”.
Shortlist – Brand Experience & Activation – Exhibitions & Installations: Twitter, “Elevator Tweets”.
Shortlist – Media – Use of Data on a Media Campaign: Twitter, “Elevator Tweets”.
Shortlist – Outdoor – Dynamic Digital Screens: Twitter, “Elevator Tweets”.
2019 New York Festivals
Finalist – Activation & Engagement – Ambient: Twitter, “Elevator Tweets”.
Shortlist – Digital/Mobile – Best Use of Medium: Twitter, “Elevator Tweets”.
Shortlist – Avant-Garde/Innovative – Creative Use of Medium: Twitter, “Elevator Tweets”.
Shortlist – Outdoor – Digital Displays: Twitter, “Elevator Tweets”.
Finalist – Activation & Engagement – Ambient: Twitter, “Elevator Tweets”.
Shortlist – Digital/Mobile – Best Use of Medium: Twitter, “Elevator Tweets”.
Shortlist – Avant-Garde/Innovative – Creative Use of Medium: Twitter, “Elevator Tweets”.
Shortlist – Outdoor – Digital Displays: Twitter, “Elevator Tweets”.